To help compete with traditional advertising media, the PPAI Suppliers Committee recently developed a new campaign that uses a simple message and icon to communicate the benefits of promotional products to end buyers.

The campaign goals are simple: Create a unified message that explains the power of promotional products, and provide a practical icon that all suppliers and distributors can display on materials presented to end users

The result: The Promotional Products Work logos presented below.

The Suppliers Committee asks industry professionals to advance the power of promotional products by speaking with one voice. Repeated exposure will help end buyers learn that promotional products allow them to stand out and be noticed with affordable, long-lasting and measurable results.

High-Resolution EPS PMS Logo With Tag
High-Resolution EPS CMYK Logo With Tag
High-Resolution EPS PMS Logo Without Tag
High-Resolution EPS CMYK Logo Without Tag
High-Resolution EPS B/W Logo With Tag
High-Resolution EPS B/W Logo Without Tag
High-Resolution JPG Color Logo With Tag
High-Resolution JPG Color Logo Without Tag
High-Resolution JPG B/W Logo With Tag
High-Resolution JPG B/W Logo Without Tag
Web JPG - Email Signature Size
High-Resolution PDF CMYK With Tag
High-Resolution PDF CMYK Without Tag

How to use the Promotional Products Work Logo

For Suppliers: Catalogs and Sales Literature, Websites, Sample Hang Tags, Sample Boxes, Envelopes, Donated promotional products that include the logo

For Distributors and Sales Reps: Below Email Signatures, Catalogs and Sales Literature, Email blasts, Websites, Catalogs and Sales Literature, Letterhead and Envelopes, Stickers (to go on samples and literature provided by suppliers that have not included the logo.

For more information, please contact Murray Siegel, Chair of the PPAI Suppliers Committee and Marketing Director for Towel Specialties at murray@towelspecialties.com or (410) 525-1900.