Overview And Agenda

Find The Next Great Idea At North American Leadership Conference

A strong results-driven, multi-national program, led by an elite group of recognized leaders and innovators, the PPAI North American Leadership Conference (NALC) delves into the most relevant, top-of-mind business issues and ideas impacting the promotional products industry with an emphasis on networking events, emerging business issues, trends and best practices.

“Attending NALC provides a wonderful opportunity to get a pulse on the industry,” said Bob Levitt, PromoShop. “Having key leaders from many markets and vantage points provides global understanding of the state of the industry.”

20 MAS Points

To see a sample of the content delivered at NALC, below is the 2014 agenda.  Please check back in March for updated content for 2015.



Sunday 8/10/2014 top
7:45 AM - 4:00 PMOptional Golf Outing
Join your fellow NALC attendees for a great day of golf at one of New England’s best golf courses, Pinehills Gold Club in Plymouth, Massachusetts. The NALC Golf Outing will include lunch, a round of golf and transportation. Departure from Revere hotel: 7:45 am Additional Registration Fee Required
12:00 PM - 4:30 PMOptional "Bah" Hop & Boston Tour
Join Devin Piscitelli of Aakron Line and Jessica Hutwelker of Match-Up Promotions for a wicked awesome afternoon. Starting with a land and sea Duck Tour excursion, followed by a historic stroll along the Freedom Trail with stops at some of Boston’s oldest and finest watering holes. Start practicing your best Founding Father pose, and take the chance to get to know your compatriots! Departure from Revere Hotel: 12:30 pm Additional Registration Fee Required
1:00 PM - 4:00 PMCertification Exam
Pre Registration Required
1:00 PM - 6:00 PMRegistration · Box Office
6:00 PM - 9:00 PMPPB Rising Stars Reception and Dinner and Opening General Session: Trust In Business · Space 57
Join us for dinner and the awards presentation to the 2014 PPB Rising Stars.
Sponsored by: Office Beacon
7:30 PM - 8:30 PMGeneral Session: Trust In Business · Space 57 · Jon Spector (The Conference Board)
Jonathan Spector is president and chief executive officer of The Conference Board, the most widely cited private source of business intelligence. Previously, he served in several executive roles: as an adjunct professor and vice dean of The Wharton School at the University of Pennsylvania, and as chief executive officer of several venture-funded companies. Spector began his career at McKinsey & Company, where he spent 20 years and was elected a senior partner. He is the co-author of We Are Smarter than Me (2007), which highlights how businesses can harness the power of collective intelligence. Spector serves as Vice Chair of The Demand Institute and the March of Dimes Foundation. He also serves on the board of directors of The Conference Board of Canada, The Echo Design Group and is a member of the Business Committee for the Arts (BCA) Executive Board. He is a Trustee Emeritus of Wesleyan University where he earned his BA in math/economics with honors and received his MBA with distinction from Harvard Business School.
Monday 8/11/2014 top
7:30 AM - 8:15 AMNetworking Breakfast · Space 57
8:30 AM - 10:00 AMEconomy 2014 and Looking Forward · Theatre 1 · Alan Beaulieu (Economist)
One of the country’s most informed economists, Alan has been providing workshops and economic analysis seminars in countries across the world to literally thousands of business owners and executives for the last 25 years. He is co-author of Prosperity in the Age of Decline, a powerful look at how to make the most of the US and global trends over the next 20 years. Alan also co-authored Make Your Move, a practical and insightful guide on increasing profits through business cycle changes, and noted by one reviewer as “simple, yet awesome.” As the chief economist for numerous US and European trade associations, it has been remarked that Alan’s “insight into our business, a track record of accurate forecasting, and unparalleled knowledge of global markets has earned him the respect and appreciation of key business leaders in our industry.” Pronouncements from ITR Economics™ and/or Alan have appeared in/on: the Wall Street Journal, New York Times, USA Today, Knight Ridder News Services, Business Week, Associated Press, The Washington Times, CBS Radio, CNN Radio, Sirius talk radio, KABC, NPR affiliate WLRN and numerous other outlets.
10:00 AM - 10:15 AMNetworking Break · Theatre Foyer
Facilis Group
Professional Headshots Available · Theatre Foyer
Signup required
10:15 AM - 11:15 AMTeambuilding Activity · Space 57 · Jay Nathanson (Target Marketing)
11:30 AM - 12:15 PMTalent Management - Pre-Session · Theatre 1
12:15 PM - 1:15 PMNetworking Lunch · Space 57
Norwood BIC Graphic
Professional Headshots Available · Theatre Foyer
Signup required
1:30 PM - 3:00 PMChasing Stars: Talent Management · Theatre 1 · Boris Groysberg (Harvard Business School)
Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous awards for his research, which focuses on the challenge of managing human capital at small and large organizations across the world. His work focuses, in particular, on how firms can achieve a sustainable competitive advantage by engaging employees in the implementation of business strategy. Groysberg is author of the award-winning book Chasing Stars: The Myth of Talent and the Portability of Performance. A frequent contributor to Harvard Business Review, he has written many articles and case studies on how firms hire, engage, develop, retain, and communicate with their talented employees. Before joining the Harvard Business School faculty, he worked at IBM.
3:15 PM - 4:00 PMThree Things That Could Change Our Industry · Space 57
4:00 PM - 4:15 PMNetworking Break · Theatre Foyer
Facilis Group
Professional Headshots Available · Theatre Foyer
Signup required
4:15 PM - 5:30 PMOperational Efficiencies (Distributor Perspective) · Space 57 · Gene Geiger, MAS (Geiger)
5:30 PM - 6:15 PMProfessional Headshots Available · Theatre Foyer
Signup required
6:30 PM - 9:30 PMMix & Mingle Dinner
Walking into a room of strangers might seem intimidating, but for NALC attendees it’s a prime networking opportunity. The Mix & Mingle Dinner is an unconventional and exciting dining experience designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Tuesday 8/12/2014 top
7:30 AM - 8:15 AMNetworking Breakfast · Space 57
Professional Headshots Available · Theatre Foyer
Signup required
8:30 AM - 10:00 AMLeading a Multi-Generational Workforce · Theatre 1 · Tammy Erickson (Tammy Erickson Associates)
Four generations are working together in today’s workplace—and a fifth is on the way. Each brings unique assumptions to the job. As a result, events in the workplace are often interpreted differently by individuals in different generations. What may seem like good news to a Boomer might well be an unsettling and unwelcome development to a member of Generation X. Things that members of Gen Y love often seem unappealing or frivolous to those in older generations. Generational perspectives form because many of our most powerful and lasting beliefs are shaped when we are teenagers, when we first shift our focus from tangible objects and begin to wrestle with the values and ideas in the world around us. What we see and hear—and the conclusions we draw—influence for our lifetimes what we value, how we measure success, whom we trust, and the priorities we set for our own lives, including the role work will play within it. Because members of a generation share some (but not, of course, all) of the same experiences, they tend to form some common perspectives. Today it’s increasingly important to create a culture that is welcoming and engaging for talented individuals of all ages. Based on years of in-depth research and three books on generations in the workforce, Tammy Erickson helps audiences understand the underlying evolution of the assumptions each generation brings to work, with humor, empathy and enormous insight. Contributing rich data and unparalleled research with her optimistic point of view, Tammy offers practical strategies and actionable insights so that audiences of all ages will better understand each other.
10:00 AM - 10:15 AMNetworking Break · Theatre Foyer
Bodek & Rhodes
Professional Headshots · Theatre Foyer
Signup required
10:15 AM - 11:15 AMBreakout Session: Selling To Gen Y · Theatre 1 · Mark Graham (commonsku)
Breakout Session: The New Cold Call: How to Generate Business through New Technologies · Space 57 · Danny Rosin (Brand Fuel, Inc)
11:30 AM - 12:30 PMNetworking Lunch · Space 57
Professional Headshots Available · Theatre Foyer
Signup required
12:30 PM - 1:30 PMWhen It Hits The Fan: Now What Do I Do? Crisis Management and Recovery · Theatre 1 · John Macomber (Harvard Business School)
Complex organizations relying on subcontractors and vendors are exposed to crises ranging from product problems to personal injury to fatalities, even with the best efforts at prevention. What can you do to prepare for these dark days? How can press be handled? What do you need to do in the days after a disaster? This session will explore these issues through a case study of construction accidents and followup.
1:30 PM - 1:45 PMNetworking Break · Theatre Foyer
Bodek & Rhodes
Professional Headshots Available · Theatre Foyer
Signup required
1:45 PM - 3:15 PMAligning Strategy and Sales · Space 57 · Frank Cespedes (Harvard Business School)
The most crucial connection in any organization seeking to grow is between sales and strategy. But research indicates a big gap in this area and a lot of wasted money and managerial effort. This session, based on research and work with many companies, will focus on core levers for linking strategy and sales efforts and driving profitable growth. I will also leave you with some diagnostics that you can use with your people when you leave the Conference and return to your firm.
3:20 PM - 4:20 PMClosing General Session · Space 57 · Jonathan Isaacson (Gemline)
4:20 PM - 4:30 PMNALC Wrap Up and Conclusion · Space 57
5:30 PM - 10:00 PMClosing Event: Boston Style Island Clam Bake
Depart hotel at 5:30 pm



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