Overview And Agenda

Find The Next Great Idea At North American Leadership Conference

A strong results-driven, multi-national program, led by an elite group of recognized leaders and innovators, the PPAI North American Leadership Conference (NALC) delves into the most relevant, top-of-mind business issues and ideas impacting the promotional products industry with an emphasis on networking events, emerging business issues, trends and best practices.

The NALC work group is working to finalize the content for the 2015 NALC.  The overall theme of change will be addressed incorporating how technology is changing the way we do business and how other industries have adapted with change.  Additionally, content will focus on developing leadership skills from a personal and professional aspect as well as incorporating corporate responsibility into the mix. Anticipate music to be woven into NALC as much as possible, it is Nashville after all.  Check back often for updates to the schedule and content.





Sunday 8/9/2015 top
7:30 AM - 4:00 PMOptional Golf Outing · Level 1 · Depature From Lobby
Join your fellow NALC attendees for a great day of golf at one of Tennessee’s #1 rated public course by Golf Digest, President’s Reserve at Hermitage Golf Course. The NALC Golf Outing will include lunch, a round of golf and round-trip transportation. Departure from Omni hotel: 7:30 am Additional Registration Fee Required ($135)
12:45 PM - 4:00 PMOptional Nashville Music Venue Hop · Level 1 · Departure From Lobby
Join Jessica Hutwelker of Sunrise Identity and Bill Petrie with Brandivate Marketing for a Nashville honky-tonk exploration. Gather with fellow attendees and depart from the Omni Hotel to enjoy the sounds of Nashville. The group will visit three venues (each stop on the hour: 1, 2 and 3 pm) so attendees can join the group at any time. The stops will include Tootsie’s Orchard Lounge, Robert’s Western World and Whiskey Bent Saloon. Sign up today to take advantage of this casual networking opportunity. Departure from Omni Hotel: 12:45 pm Return to Omni Hote: 4 pm, Sunday, August 9 No Additional Registration Fee Required (Drinks and band tips not included)
1:00 PM - 4:00 PMPPAI Certification Exam · Level 2 · Music Row 4
Pre Registration Required
1:00 PM - 6:00 PMRegistration · Level 2 · Broadway Foyer
5:15 PM - 6:00 PMFirst Time Attendee Reception · Level 2 · Music Row 1
All first time attendees are welcome to gather to meet each other in a small group setting before the event kicks off.
6:00 PM - 7:00 PMPPB Rising Stars Reception · Level 2 · Broadway Foyer
7:00 PM - 9:00 PMPPB Rising Stars Dinner and Awards Presentation · Level 2 · Broadway Ballroom GH
Join us for dinner and the awards presentation to the 2015 PPB Rising Stars.
Sponsored by: Office Beacon
Monday 8/10/2015 top
7:30 AM - 8:30 AMNetworking Breakfast · Level 2 · Legends Ballroom AB
8:45 AM - 10:00 AMVision of Change: How Has The Music Industry Been Impacted By Technology · Country Music Hall of Fame · Ford Theater · Kevin Grosch (Don Van Cleave)
Kevin Grosch started his career as an independent record producer and moved into building digital marketing campaigns as a consultant with independent artists and record labels. He co-founded WRIOS, a catalog management system for independent music publishers with with Nashville based Creative Nation publishing. Grosch has also worked with Google as a consultant working on various public policy initiatives and more directly with YouTube itself, leading him to found Made In Network. Don Van Cleave opened Magic Platter, an award winning record store in Birmingham in 1988. He went on to organize and serve as President of the Coalition of Independent Music Stores and became a co-founder of Record Store Day. As an A&R scout for Atlantic Records, VanCleave signed multi-platinum artist Zac Brown. Before joining Made In Network in 2015, VanCleave served as COO of The Artist Organization and looked after the careers of Lenny Kravitz, Soundgarden, and others.
10:00 AM - 10:20 AMNetworking Break · Country Music Hall of Fame · Ford Theater
Sponsored by: HALO Branded Solutions
10:20 AM - 11:45 AMDigital Marketing · Country Music Hall of Fame · Ford Theater · Travis Wright
Travis Wright is a Marketing Technologist, Consultant, Inc. Columnist, Keynote Speaker, Entrepreneur, Startup Growth Hacker, and an average Stand-up Comedian. Wright works with company executives and tech leaders on digital media, marketing technologies, and social business best practices for digital marketing, social selling, and social talent acquisition. While at Symantec, Travis demo’d and worked with over 500-600 marketing technologies and now helps marketers and IT build their own ideal marketing technology stack. Travis has worked with hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 10. Over the past 20 years, Wright has created, co-developed, optimized, and led marketing initiatives, as well as managed the social media presence for 100s of companies, and built many teams, full of digital badasses. BONUS - *Ask TW about the Symantec $1.4 billion dollar growth hack, he was responsible for
12:00 PM - 1:15 PMNetworking Lunch · Level 2 · Legends Ballroom AB
Sponsored by: Geiger
1:15 PM - 2:15 PMBreakout Session - The Power of Promoting Emotional Intelligence · Level 2 · Legends Ballroom D · Dr. Deborah Watts
Dr. Deborah Watts has more than 15 years of experience helping people and businesses grow. She currently serves as the Area Director for the Oliver Group, a leadership consulting firm. Dr. Watts is also an adjunct professor in the graduate college of business at Lipscomb University. She has expertise not only in organizational development, but also in professional development, training, coaching, talent management, and emotional intelligence competencies. Dr. Watts helped launch the Nashville start-up, America’s PowerSports, which won the “Best in Business Award” by the Nashville Business Journal. She was chosen as one of seven executive women to execute an innovative new model launch for Harley-Davidson which included an advertorial in a national magazine with Pepsi MAX. Dr. Watts also serves on the board of Poverty and the Arts.
Sponsored by: BIC Graphic USA
Breakout Session: Community Leadership · Level 2 · Legends Ballroom C · Moderated by: Danny Rosin
Join moderator Danny Rosin and panelists Tom Goos, Catherine Graham and Samantha Kates-Gotlib share their experiences on community invlovement within their organizations. What is a company's role as a corporate citizen and what are the benefits of volunteer activities?
Sponsored by: BIC Graphic USA
2:15 PM - 2:45 PMNetworking Break · Level 2 · Legends Foyer
Sponsored by: HALO Branded Solutions
2:45 PM - 3:45 PMLeading With Strategic Foresight and Certainty · Country Music Hall of Fame · Ford Theater · Daniel Burrus
Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Innovation.The New York Times has referred to him as one of the top three business gurus. He is a strategic advisor to executives from Fortune 500 companies helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight as well as the highly acclaimed Technotrends.
4:00 PM - 5:00 PMInnovation & Technology · Country Music Hall of Fame · Ford Theater · Kurt Uhlir
Kurt is CEO and co-founder at Sideqik. He is known for leading, advising & building disruptive companies across six continents and has helped drive more than $8 billion in value creation and acquisitions in Marketing, Location and Mobile. He has 15+ years experience launching new businesses and effectively leading teams across six continents. During his tenure leading competitive strategy and business affairs at NAVTEQ, they grew annual revenue from $80 million to more than $1.4 billion, including an $880 million IPO and later $8.1 billion sale to Nokia. He is a lead inventor of 12 U.S. and international patents (including foundational patents covering check-in/location services, such as Foursquare, Facebook and Waze, and location based advertising). Kurt also serves as a mentor at Flashpoint at Georgia Tech (startup accelerator) and is on the advisory board for several companies and non-profits
Sponsored by: Leed's
6:30 PM - 9:30 PMMix & Mingle Dinner · Offsite
Walking into a room of strangers might seem intimidating, but for NALC attendees it’s a prime networking opportunity. The Mix & Mingle Dinner is an unconventional and exciting dining experience designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Tuesday 8/11/2015 top
7:30 AM - 8:30 AMNetworking Breakfast · Level 2 · Legends Ballroom AB
8:45 AM - 10:00 AMDisruptive Innovation · Level 2 · Legends Ballroom D · Michael Burcham
Michael Burcham is a CEO Coach, Strategist, Entrepreneur and Innovator. Michael has a passion for helping individuals grow their businesses. He is currently the CEO of Narus Health - a healthcare organization supporting individuals facing life limiting and life threatening medical conditions. He was the founding President & CEO of the Nashville Entrepreneur Center - an innovation center helping launch new healthcare and technology businesses that has been recognized Nationally as one of the country's leading startup organizations. In addition to his work in the healthcare industry, Burcham teaches Healthcare Innovation and Entrepreneurship in the Owen Graduate School of Management at Vanderbilt University.
10:00 AM - 10:20 AMNetworking Break · Level 2 · Legends Foyer
10:20 AM - 11:15 AMPromotional Products Market Outlook · Level 2 · Legends Ballroom D · Jim Chappelow
ITR Economics Managing Economist Jim Chappelow will lead an informational and instructional seminar on the quarterly PPAI Market Outlook Report, covering industry benchmarks, market forecasts, ITR Economics global and macroeconomic outlook and strategic recommendations, as well as basic how-to’s of the program and benefits to PPAI members.
11:30 AM - 12:30 PMBusiness Challenges Roundtable Discussions · Level 2 · Legends Ballroom D
12:30 PM - 1:30 PMNetworking Lunch · Level 2 · Legends Ballroom AB
1:30 PM - 2:30 PMHype Cycle Technology · Level 2 · Legends Ballroom D
2:30 PM - 2:45 PMNetworking Break · Level 2 · Legends Foyer
2:45 PM - 3:30 PMBreakout Session: 3D Printing · Level 2 · Legends Ballroom C · Kevin Maloney (Zverse)
Kevin is Co-Founder and Chief Marketing Officer of ZVerse. Utilizing over 15 years of sales and sales management leadership experience, he has established and developed relationships with many of our key partners and customers. His deep knowledge of growing business and commitment to bottom line results makes him an invaluable resource for ZVerse. In the past 9 months, ZVerse has grown its business over 35% month over month.
Breakout Session: Mindfulness - The Ultimate Habit For Success · Level 2 · Legends Ballroom D · Matt Tenney
In this inspiring program, Matt Tenney introduces the power of mindfulness through his story of spending 5.5 years confined to military prison for arranging an unauthorized delivery of government funds, learning to be happy with nothing, living like a monk for over 3 years, discovering the power of a life devoted to serving others, and co-founding and leading two non-profits. Matt combines case studies and research in neuroscience to show you how a simple shift, called Beginner’s Mind, can literally rewire your brain in ways that will help you achieve greater success professionally, as a leader, and in life
3:45 PM - 5:00 PMGreen Goldfish: Driving Employee Engagement and Reinforcing Culture · Level 2 · Legends Ballroom D · Stan Phelps
Explore signature ways leaders can drive employee engagement such as onboarding, team building, recognition and empowerment. Walk away with the knowledge of the key drivers of employee engagement and be able to introduce actionable ideas to your teams, little things that will increase engagement, improve retention and reinforce culture. Stan Phelps, JD/MBA is the founder of 9 INCH. A consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren’t scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.
6:00 PM - 9:00 PMClosing Event - Nashville Music, Dinner & Networking · ACME Feed & Seed
Close out NALC with an evening of networking, great southern food and an acoustic set by American country music singer and songwriter, Glen Templeton.
Sponsored by: Essent Corporation



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