Overview And Agenda

Find The Next Great Idea At North American Leadership Conference

A strong results-driven, multi-national program, led by an elite group of recognized leaders and innovators, the PPAI North American Leadership Conference (NALC) delves into the most relevant, top-of-mind business issues and ideas impacting the promotional products industry with an emphasis on networking events, emerging business issues, trends and best practices.

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PPAI live education provides opportunities to learn from industry experts while earning credit toward certification. The MAS logo next to this event indicates both course level and the amount of credit provided. The journey is easy with more opportunities than ever before to earn your designation. For more information, visit the PPAI Certification page



See below for a sample of the 2016 program agenda. The 2017 program agenda will be available late spring 2017.


Sunday 8/14/2016 top
1:00 PM - 6:00 PMRegistration · Lower Atrium · Atrium Lobby Level
4:15 PM - 5:00 PMFirst Time Attendee Reception · Waterfront AB · Atrium Lobby Level

All first time attendees are welcome to gather to meet each other in a small group setting before the event kicks off.
5:00 PM - 6:00 PMNALC Welcome Reception · Lower Atrium · Atrium Lobby Level

Sponsored by: Office Beacon
6:00 PM - 9:00 PMOpening Night Dinner, PPB Rising Stars Presentation and Guest Speaker: A Story Of Redemption and Hope · Waterfront CDE · Atrium Lobby Level

Ishmael Beah was born in Sierra Leone on November 23, 1980. When he was eleven, Ishmael’s life, along with the lives of millions of other Sierra Leoneans, was derailed by the outbreak of a brutal civil war. After his parents and two brothers were killed, Ishmael was recruited to fight as a child soldier. He was thirteen. He fought for over two years before he was removed from the army by UNICEF and placed in a rehabilitation home in Freetown, the capital of Sierra Leone. After completing rehabilitation in late 1996, Ishmael won a competition to attend a conference at the United Nations to talk about the devastating effects of war on children in his country. It was there that he met his new mother, Laura Simms, a professional storyteller who lives in New York. Ishmael returned to Sierra Leone and continued speaking about his experiences to help bring international attention to the issue of child soldiering and war affected children.

Sponsored by: Office Beacon
Monday 8/15/2016 top
7:30 AM - 8:45 AMNetworking Breakfast · Grand Ballroom Foyer · Street Level
8:45 AM - 9:50 AMThe Economy & Potential Impact of The Election · Grand Ballroom BC · Street Level
· Arthur Laffer

Arthur B. Laffer’s economic acumen and influence in triggering a world-wide tax-cutting movement in the 1980s have earned him the distinction in many publications as “The Father of Supply-Side Economics.” The Laffer Curve is one of the main theoretical constructs of supply-side economics, illustrating the tradeoff between tax rates and actual tax revenues. Dr. Laffer’s career has been marked by experience and success in business, in public policy, and as an academic economist and professor. Dr. Laffer was a member of President Reagan’s Economic Policy Advisory Board for both of his two terms. He was a member of the Executive Committee of the Reagan/Bush Finance Committee in 1984 and was a founding member of the Reagan Executive Advisory Committee for the presidential race of 1980. He also advised Prime Minister Margaret Thatcher on fiscal policy in the U.K. during the 1980s. Dr. Laffer was formerly the Distinguished University Professor at Pepperdine University and a member of the Pepperdine Board of Directors. Dr. Laffer currently lives in Nashville, Tennessee where he is the founder and chairman of Laffer Associates, an institutional economic research and consulting firm, as well as Laffer Investments, an institutional investment management firm utilizing diverse investment strategies. The firms provide research and investment management services to a diverse group of clients, which includes institutions, pension funds, corporations, endowments, foundations, individuals and others.

Sponsored by: Polyconcept North America
9:50 AM - 10:10 AMNetworking Break · Market Street Foyer · Street Level

Sponsored by: Distributor Central LLC
10:10 AM - 11:10 AMCompeting Through Business Innovation And Enterprise Marketing · Grand Ballroom BC · Street Level
· Eric McDermott

Eric McDermott is Managing Partner of Pacific Advisors, a financial services firm with over 40,000 clients and 150 financial specialists. With more than 20 years of enterprise marketing, Eric leads the firm’s marketing, new initiatives, and operational strategies. Having crafted and presented the firm’s Corporate Financial Education program, Eric leads sessions for hundreds of employees, managers, executives and business owners from regional professional firms up to Fortune 500 companies. He speaks nationally on advanced enterprise and personal financial strategies as well as marketing innovation in competitive markets. Prior to Pacific Advisors, Eric founded a marketing services company specializing in product and web design, data systems, and promotional products distributor. Under Eric’s leadership, his firm provided marketing services for Fortune 500 companies such as Intel, Qualcomm, Genentech, Time-Warner Cable, SuperValu, Cox Communications, Iomega, Lucerne Foods, and House of Blues. Eric has been recognized in the business, marketing and web community with numerous national awards including The Stevie Award, (dubbed by the New York Post as “the business world’s own Oscar”), The Davey Award, American Design Award, Hermes, and the W3 Award for best site design.
11:15 AM - 12:05 PMBusiness Models and Innovation · Grand Ballroom BC · Street Level
· Toby Stuart

Toby E. Stuart is the Helzel Chair in Entrepreneurship, Strategy and Innovation; the Faculty Director of the Lester Center for Entrepreneurship; Associate Dean, External Affairs; and Chair of the Department of Management and Organizations at the Haas School of Business, UC Berkeley. At Harvard Business School and Columbia Business Schools, he served as course head for Entrepreneurship and Strategy Formulation, respectively. He has taught MBA and executive courses in the areas of corporate strategy, mergers and acquisitions, innovation and technology strategy, leadership, venture capital and private equity, and entrepreneurship. He launched and remains co-director of the Executive Program in Corporate Strategy at the University of Chicago’s Booth School of Business; he is the founding faculty director of the Program on Competitive Strategy and Innovation at Haas; and he has co-directed Harvard Business School’s Creating Corporate-Level Advantage Strategy Program for senior executives.
12:05 PM - 1:15 PMNetworking Lunch · Waterfront AB · Atrium Lobby Level
1:15 PM - 2:15 PMIt's Time To Disrupt You: The Changing Landscape For Promotional Products · Grand Ballroom BC · Street Level
· Jay Samit

Jay Samit, is a dynamic entrepreneur and intrepreneur who is widely recognized as one of the world’s leading experts on disruption and innovation. Described by Wired magazine as “having the coolest job in the industry,” he has raised hundreds of millions of dollars for startups, sold companies to Fortune 500 firms, transforms entire industries, revamps government institutions, and for three decades continues to be at the forefront of global trends. Samit helped grow pre-IPO companies such as Linkedin, held senior management roles at EMI, Sony and Universal Studios, pioneered breakthrough advancements in mobile video, internet advertising, ecommerce, social networks, ebooks, and digital music that are used by billions of consumers every day. Combining innovation with commercial success, Samit is the consummate dealmaker; his list of partners and associates reads like a who’s who list of innovators, including: Bill Gates, Steven Spielberg, Steve Jobs, Reid Hoffman, David Geffen, Richard Branson, Paul Allen, and Pierre Omidyar. An adjunct professor at USC, Samit teaches innovation at America’s largest engineering school.
2:15 PM - 2:45 PMNetworking Break · Market Street Foyer · Street Level

Sponsored by: Distributor Central LLC
2:45 PM - 3:45 PMBreakout Sessions
Discussion Café · Seacliff CD · Bay Level
· Lee Strom (SanMar)

Take the information from Dr. Laffer into a deeper discussion about the potential impacts to the promotional products industry
Most Frequently Used Apps For Productivity · Grand Ballroom BC · Street Level
· Nancy Hoffman (Geiger)
· Brittany David, CAS (SnugZUSA)
· Bobby Lehew (Robyn Promotions)
· Leslie Roark, CAS (PromoPros)
· David Shultz (DistributorCentral, LLC)

Take a sneek peek into attendees' mobile phone home pages. What apps are used most frequently and how do they assist in productivity?
4:00 PM - 5:00 PMPromotional Products 2020 · Grand Ballroom BC · Street Level
· David Nicholson (Polyconcept North America)
· Jay Jester (Audax)
· Catherine Graham (commonsku)
· Doug Kahl (BrandVia)

What does the promotional products industry look like in 2020? We currently see three areas that will disrupt promotional products businesses and the channel: demographics, globalization and technology. How are companies positioning themselves to be ahead of these potential disruptions?
6:30 PM - 9:30 PMMix & Mingle Dinner

The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.
Tuesday 8/16/2016 top
7:30 AM - 8:45 AMNetworking Breakfast · Grand Bllroom Foyer · Street Level
8:45 AM - 10:00 AMFlawless Execution · Grand Ballroom BC · Street Level
· Dan Barnett

Dan Barnett is a recognized expert on business and has appeared regularly on CNBC's "Squawk Box", Bloomberg and the Wall Street Journal to speak on CEO confidence and leadership. Dan has headed companies for some of the world's leading corporations including Nestlé, Pillsbury, Weyerhaeuser, and Constellation Brands as well as running smaller private companies. He is currently the CEO and owner of The Primavera Company, a small real estate and natural gas company with operations in three states. Dan has a global consulting and speaking business and is Chair of two Vistage private advisory boards in Reno Nevada.
10:00 AM - 10:20 AMNetworking Break · Market Street Foyer · Street Level
10:20 AM - 11:15 AMBreakout Sessions
Consultative Selling In A Digital World · Grand Ballroom BC · Street Level
· Rod Brown (MadeToOrder)
· Jonathan Isaacson (Gemline)
· Fran Ford (Castelli / The Magnet Group)
· David Tate (Signet, Inc.)
Managing Profit Erosion · Seacliff D · Bay Level
· Scott Pearson (Logomark)
11:30 AM - 12:30 PMChanges In Technology · Grand Ballroom BC · Street Level
· Tom Goos, MAS (Image Source)
· Duncan Logan (Rocketspace)

Duncan Logan is the founder and CEO of RocketSpace, a technology campus headquartered in the heart of San Francisco. It provides office space and accelerator-like services to a curated community of startups and global corporations designed to help them bring the future to market. RocketSpace’s perfect ecosystem has fueled the success of more than 750 startups, including Uber, Spotify and Leap Motion, and more than 100 corporate partners, such as Tata Communications, Lufthansa, Schneider Electric and Pfizer. At 24, he started his first company, CITYPRO, which he built to $8 million in revenue over a three year period, before its sale in 2000. In 2002, Duncan joined MessageLabs, an early SaaS security company, which he helped to build until it was sold to Symantec in 2008 for $700 million.
12:30 PM - 1:45 PMNetworking Lunch · Waterfront AB · Atrium Lobby Level
1:45 PM - 2:45 PMBreakout Sessions
Promo Standards Update · Grand Ballroom BC · Street Level
· Dale Denham, MAS+ (Geiger)
· Michael Conway (Polyconcept North America)
Survey Says! · Seacliff CD · Bay Level
· Keith Vincent (PPAI)

An Overview of PPAI's Research Including the ITR Economic Market Outlook Report: In this session, explore the various types of research PPAI is doing, the direction they are heading with research projects and some results from the larger studies being done. These studies include the Annual Sales Volume Estimate and the ITR Economic Market Outlook Report. The presentation will be followed by 10-15 minutes of open discussion to explore industry needs and research challenges.
2:45 PM - 3:00 PMNetworking Break · Market Street Foyer · Street Level
3:00 PM - 4:00 PMThe Future of Artificial Intelligence and Business · Grand Ballroom BC · Street Level
· Adam Cheyer
4:00 PM - 4:30 PMNALC Wrap Up And Conclusion · Grand Ballroom BC · Street Level
6:00 PM - 10:00 PMExperience San Francisco

Explore highlights of San Francisco while networking with NALC colleagues. Dive deep into Alcatraz history with a private, after-hours, ranger-led tour. Then take in the sights of the Bay Area including the city skyline, Golden Gate Bridge and sparkling bay lights with a dinner cruise around the bay. This closing event will be one to not miss!

Sponsored by: Essent Corporation


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